Pain, Context & Innovation Lab

The Pain Context and Innovation Lab at the University of Wisconsin–Madison investigates the sociocultural, psychological, and contextual factors that shape how pain is perceived and communicated. Working directly with pain physicians and patients experiencing pain, our lab bridges research and clinical practice to generate insights grounded in lived experience. We integrate theories and methods from cultural psychology, affective science, neuroscience, and health psychology to develop innovative, culturally responsive approaches that improve the understanding and treatment of pain across diverse communities.